Evaluation Task 4 - Who would be the audience for your media prodcut?

Demographics

Our film was specifically aimed at a target audience aged between 16-24, both male and female and with a middle to upper class status. We believe the contents our film has to offer is most targeted to this particular audience as its thrilling and shocking and may include some scene in which the contents is not suitable for younger ages. We didn't have a particular race in which our film was aimed at, as this reduces the range of audience we can direct our film to. As our target audience was mainly aimed at age groups that we are categorised in, we have similar interests and therefore like watching similar films. In affect we could film parts that we found interesting knowing that other people in our age groups would also like. From previous research into other popular horror films targeted to similar audience, we also identified the build up of suspense within the title sequence which we also tried to incorporate into our opening title. This was done with increase in tempo of the music in the title sequence combined with fast pace editing which was in sequence with the music.

Psychographics

Due to teenagers being very outgoing , there's a strong possibility that many of them use cinema's regularly, therefore they make a good target audience for our film. Our background music progresses in pace creating tension for our audience and builds up suspense making the overall experience more thrilling. This is particular suited for our target audience as they can loose concentration quickly if a film becomes boring. We also tried to give away as little as possible in the title sequence as this would encourage the viewers to continue watching the film.

Our Responses

After we had shown our production to a small audience, we went about constructing a questionnaire to gather more advice into how we could improve our film. Here are the question's we asked :

1) Is the font we used for our titles appropriate ?

2) Is the editing sufficient ?

3) Does the music fit the images ?

4) Does the narrative make sense ?

5) Do the characters fit the genre of horror ?

6) Is the footage long enough ?

7) Did we use a range of shot types ?

8) What worked well ?

9) What could we improve ?

10) Would you watch the rest of the film ?

From this questionnaire we got very similar responses from our audience. The audience in general liked our opening title and opening sequence but highlighted that the narrative was hard to understand. Although this may appear as a criticism i found this a positive as it would be more likely for the audience to continue to watch the film to find what the true narrative was if they couldnt make sense of it in the opening. We where also complimented on the range of shots we used as the audience found this very effective in the opening, especially the fast pace as it created tension. We also got positive feedback on our font,editing,music, footage and characters, however some responses showed that a small minority found the charcters unsuited for the horror genre. We wasnt too sure if they ment all characters where unsuited or just one or two, however this is an improvement we can make next time in which we ask more precise questions in our questionnaire to gather better feedback.